Dispatch vs Rep AI
Rep AI is a sales-focused AI associate priced by monthly store visitors. Dispatch is an AI shopping and support assistant priced at model cost on your own key, built as the front door to your helpdesk.
Bring your own AI key and pay your provider at cost — no per-resolution fees. Dispatch plan pricing: see dispatch.osroc.io.
At a glance
Both sell and support, and both can reach out first. Rep AI leans into sales; Dispatch leans into support depth and helpdesk handoff, and its AI is priced per conversation at model cost instead of per visitor.
| Rep AI | Dispatch | |
|---|---|---|
| Pricing basis | Monthly store visitors, whether or not they chat: $104 (10K), $209 (25K), $368 (50K) per month, plus $12 per extra 1,000 | Your own AI key at your provider's list price, about 3.7¢ to 11¢ per conversation on certified models; no per-resolution fees. Dispatch plan pricing: see dispatch.osroc.io |
| Free plan | Free to install, up to 100 visitors | Dispatch plan pricing: see dispatch.osroc.io |
| Sales | Proactive engagement and AI product recommendations | Product cards with add to cart, answers from your catalog and policies. Proactive messages (lingering on a product, browsing with an empty cart, waiting in the cart, exit intent) and product-page question chips |
| Support | Hands off to Gorgias and Zendesk | Not a helpdesk: hands off to Gorgias, Zendesk (beta), Slack live threads or email, with summary and transcript; team replies show in the chat |
| Orders and returns | Support features alongside sales | Order status with proof of ownership (beta); Corso returns, exchanges and tracking (beta) |
| AI models | Chosen by Rep AI | Your choice: Claude, GPT, open models on DigitalOcean, or anything on OpenRouter |
Sources (checked 2026-10-17): Rep AI on the Shopify App Store. Prices checked 17 October 2026; check the vendor's site for current pricing.
Where Rep AI is the better fit
- A longer track record in proactive sales engagement and AI product recommendations.
- Pricing doesn't depend on chat volume, which suits stores where many visitors chat.
- Integrations with marketing tools like Klaviyo, Attentive and Postscript.
Where Dispatch is the better fit
- Your traffic is high but most visitors don't chat: per-conversation model cost can be far below per-visitor pricing.
- You want support depth: order checks with proof of ownership, Corso returns, Slack live threads and helpdesk replies in the chat.
- You want to choose the AI model.
Questions
How is Rep AI priced?
By monthly store visitors, per its Shopify App Store listing on 17 October 2026: Starter $104/month up to 10,000 visitors, Basic $209 up to 25,000, Standard $368 up to 50,000, and $12 per extra 1,000 visitors. A free install covers up to 100 visitors.
Does Dispatch reach out first, like Rep AI?
Yes. Proactive messages can appear when a shopper lingers on a product, browses several products with an empty cart, waits in the cart, or (on desktop) heads for the tab bar. You edit the messages; a shopper sees at most one per visit, never during a conversation, and none for a day after dismissing one. Product pages also get question chips about the product.
Which is cheaper?
It depends on how many visitors chat. Rep AI charges per visitor; Dispatch on your own key costs about 3.7¢ to 11¢ per conversation on certified models. Try your numbers on the cost calculator.
Keep reading
The AI front door to your helpdesk
Answers shoppers instantly, sells while it helps, and hands the hard ones to your team in the tools they already use.