Dispatch vs Gorgias AI Agent
Gorgias is a full ecommerce helpdesk, and its AI Agent is billed per automated interaction on top of your plan. Dispatch is an AI front door for your storefront that runs on your own AI key and hands off to Gorgias. You can pick one, or use both.
Bring your own AI key and pay your provider at cost — no per-resolution fees. Dispatch plan pricing: see dispatch.osroc.io.
At a glance
Gorgias is the helpdesk; Dispatch is not trying to be one. The real choice is where your storefront AI runs and how it is billed.
| Gorgias AI Agent | Dispatch | |
|---|---|---|
| What it is | Ecommerce helpdesk (inbox, voice, SMS, social, macros, rules, analytics) with an AI Agent add-on | AI shopping and support assistant for your storefront, in front of your helpdesk |
| AI pricing | $0.90 per automated interaction (annual), $1.00 (monthly), $1.50 above the included allowance; each interaction also counts as a ticket | Your own AI key at your provider's list price, about 3.7¢ to 11¢ per conversation on certified models; no per-resolution fees. Dispatch plan pricing: see dispatch.osroc.io |
| Also requires | A Gorgias plan: Starter $10/month (monthly only), Basic $50/month annual or $60 monthly, Pro $300/$360, Advanced $750/$900 | A Dispatch plan. Works with Gorgias, another helpdesk, Slack or email |
| AI interactions included | 30 (Starter, Basic), 190 (Pro), 530 (Advanced) per month | No per-interaction allowance: on your own key, your AI provider bills usage at cost |
| Channels | Email, chat, voice, SMS, social | Storefront chat widget (handoffs continue by email, Slack or your helpdesk) |
| AI models | Chosen by Gorgias | Your choice: Claude, GPT, open models on DigitalOcean, or anything on OpenRouter |
| Shopping | Product recommendations and sales features in AI Agent | Product cards with add to cart, answers from your catalog and policies |
| Orders and returns | Shopify order actions through the helpdesk | Order status with proof of ownership (beta); Corso returns, exchanges and tracking (beta) |
Sources (checked 2026-10-17): gorgias.com/pricing, Gorgias on the Shopify App Store, gorgias.com/ai-agent. Prices checked 17 October 2026; check the vendor's site for current pricing.
Where Gorgias AI Agent is the better fit
- You need a full helpdesk: one inbox for email, chat, voice, SMS and social, with macros, rules and reporting.
- You want one vendor for both the helpdesk and the AI, with nothing extra to set up.
- Your team is large and needs mature workflow, QA and analytics tooling.
Where Dispatch is the better fit
- You want storefront AI billed at model cost on your own key instead of per interaction.
- You want to choose the model (Claude, GPT, open models) and switch any time.
- You want AI that sells too: product cards and add to cart in the chat.
- You already have Gorgias and want an AI front door that files tickets into it, with replies showing in the shopper's chat.
What the AI costs at your volume
Gorgias bills each automated interaction; Dispatch on your key costs the model price per conversation. Assumes the AI fully resolves 60% of conversations (vendors only bill resolved ones); Dispatch's model cost applies to every conversation, resolved or not. Both columns leave out the platform plan: Gorgias AI Agent's required base plan and Dispatch's own plan fee.
| AI conversations / month | Gorgias AI Agent $0.90 per automated interaction |
Dispatch on your key Claude Haiku 5.5 to Claude Sonnet 5.5 |
|---|---|---|
| 500 300 resolved by AI |
$270 | $18.60 – $55.80 |
| 2,000 1,200 resolved by AI |
$1,080 | $74.40 – $223 |
| 10,000 6,000 resolved by AI |
$5,400 | $372 – $1,116 |
Dispatch column: raw model cost on your own key, from the cheapest to the priciest certified model in the table on the cost calculator. It excludes Dispatch's own plan fee, just as the vendor column excludes their base plan. Try your own numbers.
Or use both
Many Shopify brands will keep Gorgias as the helpdesk. Dispatch connects to it: handoffs become Gorgias tickets with the summary, order numbers and transcript in an internal note, and your agents' public replies appear in the shopper's chat. How Dispatch works with Gorgias.
Questions
Can I use Dispatch with Gorgias?
Yes. Connect Gorgias in Dispatch with an API key. Handoffs become Gorgias tickets with an internal note (summary, order numbers, transcript link), and public agent replies appear in the shopper's chat. The integration is in beta.
How does Gorgias bill its AI Agent?
Per automated interaction: $0.90 on annual contracts, $1.00 monthly, and $1.50 above the allowance included in your plan, according to gorgias.com/pricing on 17 October 2026. Gorgias says each AI Agent interaction also counts as a helpdesk ticket.
Is Dispatch cheaper than Gorgias?
They do different jobs, so compare like for like. For the AI part, Dispatch on your own key costs your provider's token price, about 3.7¢ to 11¢ per conversation on certified models, versus $0.90 to $1.50 per automated interaction. Neither figure includes the platform plan: a Gorgias helpdesk plan, or a Dispatch plan.
Keep reading
The AI front door to your helpdesk
Answers shoppers instantly, sells while it helps, and hands the hard ones to your team in the tools they already use.